Mass Communication & Media Syllabus

Prepared by Mr. Glen E. Dawursk, Jr.

www.mrdclassroom.com

 

IMPORTANT: All days, assignments, class lesson plans, films and Internet notes are subject to change.

 This is only a reference guide to where we hope to go during this course.  The TEXT pages are only listed for reference.  Currently, we have no textbook for the classroom.  All information necessary for tests and exams is presented in class as notes or is available through Internet power points and html documents.

 

NO.

LESSON PLAN

Internet Notes

Assignment

Day 1

Introduction to Course

Course Description (Syllabus)

Review Handouts

Do: Values Inventory

Day 2

Collect Values Inventory Sheets

Media Inventory

Lecture: “Communication Model #1”

Drawing Communication Exercise

Unit 1:

Communication

Communications

Unit Test – Day 6

Day 3

Lecture: “Communication Model” #2

Film: “Communication Explosion”

#67-MP-63390

Unit 1:

Communication

 

Day 4

Lecture: “Intra Communication”

Unit 1:

Communication

 

Intrapersonal Communication

 

 

Day 5

Lecture: “Inter-Communication”

Discuss Media Inventory

Unit 1:

Communication

 

Interpersonal Communication

 

 

Day 6

Communication Unit Test

 

 

Day 7

Introduction to Advertising Unit

Discuss Ad Claims (TEXT pgs. 45-47)

FILM: “Think Twice” #78-MP-61512

#78-MP-61514

Unit 2:

Advertising

Read: TEXT, Pgs. 45-62

Answer Data Questions On Board. Bring Magazine By DAY 11.

Day 8

Lecture: “History of Advertising”

“Ad Agencies”

Unit 2:

Advertising

 

Day 9

Lecture: “Types of Advertising”

Unit 2:

Advertising

Complete Ad Handout.

Identify Type & Claim

Day 10

Correct Ad Handout

Lecture: “Advertising Appeals”

 

Unit 2:

Advertising

Bring Magazine For Day 11

Day 11

MINI PROJECT #1: In groups of four

Find one magazine ad for each of

The 10 claims. Identify type,

Claim, and appeal.

Unit 2:

Advertising

Mini Project # 1 Due Day 13

Day 12

MINI PROJECT #2: In the same groups

As Mini #1, “prove or disprove a

National ad claim”

Work on projects the remainder of the period.

Unit 2:

Advertising

Mini Project #2 Due Day 15

Claim Evaluations Sheets Due Day 15.

Day 13

MINI PROJECT #1 PRESENTED

Unit 2:

Advertising

 

Day 14

Groups work day.
Work on Mini Project 2

Unit 2:

Advertising

 

Day 15

MINI PROJECTS #2 PRESENTED

Collect Claim Evaluation sheets

Unit 2:

Advertising

TEST: Advertising Unit On Day 16

Day 16

TEST: Advertising Unit

Unit 2:

Advertising

 

Day 17

Introduction to Newspaper Unit

Lecture: “History of Newspaper Pt. 1”

Unit 3:

Newspapers

Read: TEXT, Pgs. 151-171

TEXT, Pgs. 174-176

Day 18

Lecture: “History of Newspaper Pt. 2”

Unit 3:

Newspapers

Do: P. 167 #1-7

Day 19

Lecture: “History of Newspaper Pt. 3”

“ Types of Newspapers”

Correct p.167 #1-7: Discuss

Unit 3:

Newspapers

Read: “How To Read A Newspaper”

Day 20

Lecture: “History of Newspaper Pt. 4”

FILM: “Dateline Milwaukee: The Milwaukee Journal”
#77-MP-61941

Unit 3:

Newspapers

Read: “How A Newspaper Is Made.”

Day 21

Pass out copies of local newspaper.

Work on worksheets in class.

Unit 3:

Newspapers

Worksheets #1-4
Due Day 22

Day 22

Collect Worksheets.

EDITORIAL ASSIGNMENT GIVEN

Lecture:
“How to Write Journalism Copy”

Handouts: “Editorial Types”

“Editorial Assignment Sheet”

Unit 3:

Newspapers

EDITORIAL COPY-DRAFT #1 Due Day 24. Bring Tonight’s Milwaukee Journal To Class Day 23.

Day 23

Editorial topic sign-up.

Discuss editorials used in the previous night’s Milwaukee Journal.

Editorial Evaluation Sheet.

Unit 3:

Newspapers

Editorial Draft #1 Due Day 24.

Day 24

Read in class: “The Story That Shocked America”

“Journalism Law”

Collect Editorial draft #1.

FILM: “Newspaper” #79-MP-61944

FILM: “Getting the News” #79-MP-63400

Unit 3:

Newspapers

Finish Reading Assignment At Home.

QUIZ: On Reading
Day 25.

Day 25

QUIZ: on Journalism Law

Pass back Editorial copy. Comment.

FILM: “Freedom of Press Pt. 1”

Unit 3:

Newspapers

Editorial FINAL Copy & Stamped Envelope Due Day 27.

Read: TEXT, Pgs. 232-241

Day 26

Discussion on Freedom of Press
& Journalism Law.

FILM: “Freedom of Press Pt. 2”

Unit 3:

Newspapers

 

Day 27

EDITORIAL FINAL DRAFT DUE.

Evaluate editorials in class.

Editorial Critique Sheets

Unit 3:

Newspapers

 

Day 28

PRESS CONFERENCE

Explain Oral Book Reports.

Unit 3:

Newspapers

News Article In Proper Form Due Day 29.

Day 29

News articles due.

Class evaluation.

REVIEW FOR UNIT TEST

Unit 3:

Newspapers

Test: Newspaper Unit

Day 30.

Day 30

TEST: Newspaper Unit

Unit 3:

Newspapers

 

Day 31

Day 31

Introduce Magazine Unit

Explain Magazine Time Line.

Work on in class

Unit 4:

Magazines

Make A 13-14 Step “Magazine Time Line” Using Handout And TEXT Pgs. 184-191.

Day 32

Correct Magazine Time Lines

Lecture: “Types of Magazines”

Unit 4:

Magazines

Read: TEXT, Pg. 107-124

Day 33

Lecture: “Magazine Statistics”

Unit 4:

Magazines

TEST: Magazine On Day 34.

Day 34

CONTRACT DAY #1

Explain final project. Give due dates.

Contract Info

 

Day 35

TEST: Magazine Unit

Unit 4:

Magazines

 

Day 36

Introduction to Recording Industry Unit

Lecture: “History of the Recording Industry Pt. 1”

Unit 5:

Recordings

Read: TEXT, Pgs. 210-228

Day 37

Lecture: “History of the Recording Industry Pt. 2”

Unit 5:

Recordings

 

Day 38

Lecture: “History of the Recording Industry Pt. 3”

Unit 5:

Recordings

TEST: Recording Industry On Day 40

Day 39

Lecture: “History of the Recording Industry Pt. 4”

Unit 5:

Recordings

 

Day 40

TEST: Recording Industry Unit

Unit 5:

Recordings

 

Day 41

CONTRACT DAY #2:
Explain process again.

Contract Info

First Draft Contract Proposals Are Due Day 43.

Day 42

Introduce Radio Unit

Lecture: History of Radio #1”

Unit 6:

Radio

.

Day 43

Collect Contract Proposals.

Lecture: History of Radio #2”

Unit 6:

Radio

 

Day 44

Lecture: History of Radio #3”

Listen to “War of the Worlds”

Unit 6:

Radio

Write A Reaction Paper To War Of The World’s  -- Due Day 46

Day 45

Pass out
“Radio MINI PROJECT Packet”

Explain MINI PROJECT #3 & Partners

Lecture: History of Radio #4”

Unit 6:

Radio

Mini Project #3 Due Day 50.

“Radio MINI PROJECT Packet”

Quiz: On Radio Terms – Day 46

Day 46

Collect “War of the World’s” Reaction Paper

QUIZ: Radio Terms

Explain “Radio Copy”

Unit 6:

Radio

Read: “Radio MINI PROJECT Packet”
“Radio Copy”

Write: Radio News Copy.

Day 47

Evaluate Radio News Copy.

Explain “A.I.D.A.” & Radio Ad Copy.

Listen/Watch/Read “Who’s on First”
by Abbott & Costello

Unit 6:

Radio

Read: “Radio MINI PROJECT Packet”– “Ad Copy”

Write: Radio Ad Copy

Write A Reaction Paper To “Who’s On First”  – Due Day 49

Day 48

Evaluate Ad Copy.

Explain “Block Format” in MINI PROJECT #3

Explain: timing, “Duel Spots”

Sign-up station call letters & location.

Unit 6:

Radio

Write A BLOCK FORMAT For Your MINI PROJECT #3. DUE DAY 48.

Finish Radio Program.

Day 49

Collect “Who’s On First” Reaction Paper

Collect Block Formats.

Work with partner on radio program.

Unit 6:

Radio

 

Day 50

Explain Radio Unit Take Home Exam.

RADIO PRESENTATIONS – DAY 1

LIBRARY: “Radio & The Foundations of American Broadcasting”

Unit 6:

Radio

Radio Programs Due Day 50

“Radio MINI PROJECT Packet”

Day 51

RADIO PRESENTATIONS – DAY 2

Unit 6:

Radio

TEST: Take Home Test Due Day 53.

Day 52

RADIO PRESENTATIONS – DAY 3

Unit 6:

Radio

 

Day 53

RADIO PRESENTAIONS – DAY 4

 

Unit 6:

Radio

TEST: Take Home Test Due Day 53

Day 54

RADIO PRESENTAIONS – DAY 5

Collect Radio Take Home Test

Listen to an “old time radio” program

Work with partner on radio program.

Unit 6:

Radio

 

Day 55

Introduction to Film Unit

VCR: “Sneak Previews” or “At the Movies”

Lecture: “How to Critique a Movie”

Unit 7:

Film

Read: TEXT, Pgs. 67-75

Film Terms Handout.

Watch A PG-13, PG Or G Rated Movie And Write A Movie Review:
Due Day 62

Day 56

Lecture: “History of Films Pt. 1”

FILM: “Listen to This” #78-MP-22983

Unit 7:

Film

 

Day 57

Lecture: “History of Films Pt. 2”

FILM: “LIFE GOES TO THE MOVIES
Pt. 1 The Golden Age of
Hollywood

#76-MP-21125 OR

FILM: “That’s Entertainment Pt 1”

Unit 7:

Film

Watch A PG-13, PG Or G Rated Movie And Write A Movie Review:
Due Day 62

Day 58

Lecture: “History of Films Pt. 3”

FILM: “LIFE GOES TO THE MOVIES
Pt. 2 The War Years”

#76-MP-21126 OR

FILM: “That’s Entertainment Pt 2

Unit 7:

Film

 

Day 59

Lecture: “History of Films Pt. 4”

FILM: “LIFE GOES TO THE MOVIES
Pt. 3 The Post-War Years”

#76-MP-21127

Unit 7:

Film

Watch A PG-13, PG Or G Rated Movie And Write A Movie Review:
Due Day 62

Day 60

Lecture: “History of Films Pt. 5”

FILM: “LIFE GOES TO THE MOVIES
Pt. 4 The Fifties”

#76-MP-21128

Unit 7:

Film

 

Day 61

Lecture: “History of Films Pt. 5”

FILM: “A Visit To A Movie Studio”

#80-MP-67334

FILM: “LIFE GOES TO THE MOVIES
Pt.5 Movies Today”

#76-MP-21129

Unit 7:

Film

QUIZ: On Film Terms & Movie Series On Day 61.

Movie Review:
Due Day 62

Day 62

QUIZ: Film Terms & movie series.

Lecture: “Camera Shots”

FILM: “The Art of Film: The Camera”

#75-MP-22933

Unit 7:

Film

Read: TEXT, Pgs. 77-102

Read: “The System”

Day 63

Collect Movie Critiques.

Discuss “Camera Shots”

FILM: “History of Animation”

#75-MP-22973

Unit 7:

Film

TEST: Movie/Film Unit On Day 63.

Day 64

TEST: Film /Movie unit

Unit 7:

Film

 

Day 65

CONTRACT WORK DAY: Students may work on their final projects in class.

Contract Info

 

Day 66

Introduction of Television Unit

Lecture: “History of Television #1”

Unit 8:

Television

Read: TEXT, PGS. 7-38

Day 67

Lecture: “History of Television pt. 2”

FILM: “Basic Television Terms: A Video Dictionary” #77-MP-22932

FILM: “Television: How It Works”

#52-MP-53990

Unit 8:

Television

Read: “How Free Tv Works:

“Communications Act Of 1934”

“Television Terms Handout”

Day 68

Lecture: “History of Television pt. 3”

FILM: “Media Probes: 3-TV News”

#80-MP-61503

FILM: “Television Newsman”

#76-MP-19441

Unit 8:

Television

Read: TEXT, Pgs. 127-147.

TEST:  Television Unit On Day 71.

Day 69

Lecture: “History of Television pt. 4”

Watch an “old-time” television show.

Unit 8:

Television

Do: TEXT, P. 29 #1-9

Day 70

Lecture: “History of Television pt. 5”

FILM: “The Impact of Television”

#80-MP-61517

Unit 8:

Television

 

Day 71

Discuss: “The future of TV, and other Mass Media”

FILM: “Media Probes: 8-Future”

#80-MP-61508

Unit 8:

Television

Read: TEXT, Pgs. 264-291

Day 72

TEST: Television Unit

Unit 8:

Television

Contract Projects Due Day 77.

Day 73

M3 & Me Day 1:
Valyuse Island Activity

Unit 9:

Media’s Influence

Read: M3 & Me
Literature Review

Day 74

M3 & Me Day 2: Media Search

Unit 9:

Media’s Influence

Read: M3 & Me
Literature Review

Day 75

M3 & Me Day 3: Peer Pressure

Unit 9:

Media’s Influence

Read: M3 & Me
Literature Review

Day 76

M3 & Me Day 4: Discernment

Unit 9:

Media’s Influence

Read: M3 & Me
Literature Review

Day 77

M3 & Me Day 5: Discernment

Unit 9:

Media’s Influence

Media Contract Due Day 78

Media’s Influence Unit Test: Day 77

Day 78

Media’s Influence Unit Test

Unit 9:

Media’s Influence

& Literature Review

 

Day 79

MEDIA CONTRACT PROJECT PRESENTATION – DAY 1

Contract Info

 

Day 80

MEDIA CONTRACT PROJECT PRESENTATION – DAY 2

Contract Info

 

Day 81

MEDIA CONTRACT PROJECT PRESENTATION – DAY 3

Contract Info

 

Day 82

MEDIA CONTRACT PROJECT PRESENTATION – DAY 4

Contract Info

 

Day 83

MEDIA CONTRACT PROJECT PRESENTATION – DAY 5

Contract Info

 

Day 84

Explain MINI PROJECT #4.

Discuss topic of video presentation.

Assign duties.

 

Assignment Depends Upon Duty.

Day 85-88

Class work on class video production.

 

 

Day 89

Review for final exam.

 

 

Day 90

FINAL EXAM.
This is a comprehensive examination.